Bell's Blended Scotch Whisky
Arthur Bell & Sons Plc
Cherrybank, Perth PH2 0NG Scotland
Arthur Bell's career began modestly in 1837 as Company Traveller for a Scottish wine and spirits merchant. He made partner in 1851 and it is clear that he soon realised the tremendous opportunity which blending held. Over the next few years, Bell toured the Highlands, Islands and Lowlands of Scotland to seek out the finest single malt whiskies and only in 1863 did he appoint a London agent for his brands.
The accepted practice at the time was to use young, immature whiskies for blending. Bell, however, was adamant that only mature whiskies be used in the blend - a decision that earned him a reputation not only as a specialist blender, but as a man of vision with the highest regard for quality.
In the early days, Bell refused to put his name on a blend, believing that the quality should speak for itself. After his sons joined the company, they convinced him that branding their product could only be good for business and in 1904 the first label appeared bearing the words "Arthur Bell & Sons Extra Special Old Scotch Whisky, Perth, Established 1825".
It was only in 1925 that "Afore ye go" was registered as the official company slogan. During the First World War, the Bell family would have a few cases of Bell's Extra Special Old Scotch Whisky sent down to the docks to be distributed among the troops going off to the Western Front with the idea being that they should have a wee dram, …"afore ye go". Bell's Extra Special Blended Scotch Whisky is the UK's most popular blend.
Bell's 5 years
Whisky: Blend
Age: 5 years
Bottled: ~ 1960-1970
Price appr. between: €30,- / 55,-
Status in: 2008
Quality: *** |
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Bell's 12 years
Whisky: Blend
Age: 12 years
Bottled: ~ 1960-1970
Price appr. between: €45,- / 75,-
Status in: 2008
Quality: **** |
Bell's 20 years
Whisky: Blend
Age: 20 years
Bottled: ~ 1960-1970
Price appr. between: €70,- /110,-
Status in: 2008
Quality: ****
The price is a combination between quality and availability. |
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